Valentines Day 2016
"Valentines
Day 2016".
The Report covers current Market Trends, Analysis, Forecast, Review,
Share, Size, Growth, Effect.
Description-
While
this year saw more consumers do something to mark Valentine’s, the
percentage of those that spent less than last year was still higher
than those that spent more. Furthermore, while just under half of all
consumers purchased a card/wrap or gift item, views on Valentine’s
remain broadly negative – with consumers feeling it is a waste of
money and too commercial. Enthusiasm for Valentine’s was markedly
higher among younger, 18–34 year old consumers this year, and this
is a trend that retailers must take advantage of. For example, in
gifts, while purchase penetration overall was 46.4%, the same figures
were above 60% for 18–34s.
Key
Findings
Pleasingly
for the UK’s biggest grocer, Tesco made strong gains this year to
make it the leading Valentine’s retailer in both gifting and food &
grocery. In gifting, Tesco was the most used retailer overall,
increasing its usage by 7.0ppts on last year to 17.1%, while in food
and grocery, it was the leading retailer both for overall usage and
as the most used retailer.
While
just under half of consumers (47.2%) chose to do nothing to celebrate
Valentine’s this year, this was a 6.8ppts decline on last year, and
an 8.1ppts drop on 2014. However, this did not necessarily translate
to an uplift in spending and 22.8% of consumers stated they spent
less this year on Valentine’s compared to the 21.1% that said they
spent more.
Valentine’s
continues to be a major battleground for the grocers, enhanced by the
event falling on a Sunday this year. Marketing was prominent both
online and instore, with meal deals a key battleground, even for
players like Iceland, while Co-op focused on breakfast in bed
products. Tesco has emerged as the grocery winner for Valentine’s
Day this year, with last year’s winner, Asda, faltering.
Valentine’s
gift purchases are typically made with a view to impressing the
recipient and, for this reason, quality resonates as the most
important driver of store choice (39.9%). In addition, a more
confident consumer is now clearly less concerned about the cost of
gift purchasing, with the importance of low prices declining by some
4.7ppts for Valentine’s this year.
Synopsis
The
Valentine’s report offers a comprehensive insight into the retail
occasions spend in the UK, analysing the market, the major players,
the main trends, and consumer attitudes.
It
provides in-depth analysis of the following:
Key
Findings
Consumer
Attitudes
Food
& Drink
Gifts
Card
& Gift-wrap
Reasons
To Buy
Utilise
the detailed data and insight on the market to help form an effective
growth strategy for upcoming occasions
Understand
who are the target demographic and their key issues and demands
Identify
the opportunities to grow business during these occasions.
Understand
the journey of consumers throughout the process of purchases.
For
More Information Kindly Contact:
ResearchMoz
Global Pvt. Ltd.
90
State Street,
Albany,
NY 12207,
United
States
Blog
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to:
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