Valentines Day 2016
"Valentines Day 2016" . The Report covers current Market Trends, Analysis, Forecast, Review, Share, Size, Growth, Effect. Description- While this year saw more consumers do something to mark Valentine’s, the percentage of those that spent less than last year was still higher than those that spent more. Furthermore, while just under half of all consumers purchased a card/wrap or gift item, views on Valentine’s remain broadly negative – with consumers feeling it is a waste of money and too commercial. Enthusiasm for Valentine’s was markedly higher among younger, 18–34 year old consumers this year, and this is a trend that retailers must take advantage of. For example, in gifts, while purchase penetration overall was 46.4%, the same figures were above 60% for 18–34s. Key Findings Pleasingly for the UK’s biggest grocer, Tesco made strong gains this year to make it the leading Valentine’s retailer in both gifting and food & grocery. In gifting, Tesco was the