Global Footwear Market 2015-2019
Description-
Outlook
of the footwear market
Technavios
market research analyst predicts the footwear market to reach a
market value of around USD 216 billion by the end of 2019. The
increased influence of fashion is the primary driver for the growth
of this market. Consumers prefer matching their footwear with their
daily outfits. The population in the age group between 14 years to 30
years is relatively more fashion conscious and contributes
considerably to the replacement purchase of footwear.
The
increase in marketing initiatives by vendors is also expected to
contribute to the market growth during the forecast period.
Celebrity-endorsed fashion, sponsoring sports teams, and attracting
consumers through social media are some marketing initiatives adopted
by vendors. For instance, during 2014, Adidas entered a 10-year
sponsorship agreement with Manchester United for USD 1.13 billion for
advertising their brand.
Segmentation
by product type and analysis of - athletic footwear, non-athletic
footwear
The
non-athletic footwear segment accounted for 62% of the market share
during 2014. The report expects this segment to reach a market value
of around USD 133 billion by the end of 2019. The increasing
influence of fashion is a crucial driver for this segment. Private
labels such as White Stag and Faded Glory are popular in this
category as they offer quality products at a relatively low price.
The
report offers an analysis of each of the following segments and
discusses its impact on the overall market growth -
Athletic
footwear
Non-athletic
footwear
Segmentation
by distribution channel and analysis of - footwear specialists,
internet sales, supermarkets
Footwear
specialists accounted for around 55% of the market shares during
2014. The in-house services offered such as experienced and friendly
staff, and the availability of a variety of brands under the same
roof is the driving factor for the popularity of this distribution
channel.
The
report offers an analysis of each of the following segments and
discusses its impact on the overall market growth
Footwear
specialists
Internet
sales
Supermarkets/hypermarkets
Department
stores
Clothing
stores
Geographical
segmentation and analysis of the footwear market
APAC
Europe
North
America
ROW
North
America accounted for around 40% of the market share during 2014 and
is expected to retain its leadership until the end of 2019. The
report predicts this region to reach a market value of USD 86 billion
by the end of 2019. The US is the market leader in this region.
Competitive
landscape and key vendors - Adidas, New Balance, Nike, Puma, and VF
Corp
The
footwear market is highly fragmented with the presence of
well-diversified international vendors. There is an intense
competition between these companies, enabling constant growth and
innovations.
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