Global Mobile Advertising Market: Trends & Opportunities (2013-2018)

Description-

Executive Summary

Mobile advertising is one of the cutting edge types of interactive advertising used globally. Mobile marketing and advertising is one of the fastest growing industries to date due to ubiquitous presence of smart phones worldwide. It is a further evolution of online advertising on a personalized device which is accessible round the clock. In the coming years, mobile advertising is expected to account for a a major share of the total advertising market. The industry is driven by increasing number of smart phone users globally, surging use of internet on mobile devices for convenience, entertainment, etc. and resilience shown in Asia-Pacific economy during tough times. The global mobile advertising market is pulled down due to technical challenges posed by fragmentation of the industry, customer opt-in requirements hindering marketing on mobile devices, etc. The service providers are going in for acquisitions and coming up with technologies to address the issues faced by the industry.

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The major trends observed in the global mobile advertising market are: search and display leading ad formats; use of real-time bidding (RTB) mobile ad technology and mergers and acquisitions in mobile advertising industry. Two sets of companies are profiled in the report, alongwith discussion of its business segments and strategies. These are pure-play mobile advertising vendors like Millennial Media, Velti and YOC. Other set of companies include big players such as Google Inc., Yahoo Inc. and Microsoft.

Scope of the Report
The report titled “Global Mobile Advertising Market: Trends and Opportunities (2013-2018)” analyzes the potential opportunities and significant trends in the global mobile advertising industry. The report also provides detailed analysis of the global mobile advertising market, with focus on regional markets of Asia-Pacific, North America, Europe, and Middle East & Africa and countries like the US and Japan. The report also profiles and analyzes the business strategies of the leading companies operating in the segment.

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Geographical Coverage

Global
North America
Asia-Pacific
Europe
Latin America
Middle East & Africa


Company Coverage

Google Inc.
Yahoo Inc.
Microsoft Corporation
Millennial Media
Velti
YOC

Table of Content

1. Executive Summary

2. Mobile Advertising: An Overview
2.1 Mobile Advertising Ecosystem
2.2 Mobile Advertising: Comparison with Other Media

3. Global Mobile Advertising Market: Sizing and Share
3.1 Global Mobile Advertising Market: Sizing and Growth
3.2 Global Mobile Advertising Market: Market Share Analysis
3.2.1 Global Mobile Advertising Market By Region
3.2.2 Global Mobile Advertising Market By Competitors
3.2.3 Global Mobile Advertising Market By Platform
3.2.4 Global Mobile Advertising Market By Category
3.2.5 Global Mobile Advertising Market By Type
3.2.6 Global Mobile Advertising Market By Types in Regions

4. Global Mobile Advertising Market: Regional Analysis
4.1 Mobile Ad Spending by Region and Country
4.2 Major Mobile Advertising Markets
4.3 Mobile Ad Spend Per Mobile Phone User by Country
4.4 The US: Mobile Advertising Market
4.4.1 Market Sizing and Growth
4.4.2 Market Share by Formats
4.5 Japan: Mobile Advertising Market
4.5.1 Market Sizing and Growth

5. Mobile Advertising Value Chain Analysis
5.1 Key Success Factors of Mobile Advertising Value Chain

6. Mobile Advertising: Growth Drivers & Challenges
6.1 Growth Drivers
6.2 Challenges

7. Global Mobile Advertising Market Trends
7.1 Search and Display - Leading Ad Formats
7.2 Use of Real-Time Bidding (RTB) Mobile Ad Technology
7.3 Mergers and Acquisitions in Mobile Advertising Industry

8. Competitive Landscape - Global Mobile Advertising Market

9. Company Analysis
9.1 Google Inc.
9.1.1 Business Overview
9.1.2 Financial Overview
9.1.3 Business Strategies
9.2 Yahoo Inc.
9.2.1 Business Overview
9.2.2 Financial Overview
9.2.3 Business Strategy

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