Global Mobile Advertising Market: Trends & Opportunities (2013-2018)
Description- Executive Summary Mobile advertising is one of the cutting edge types of interactive advertising used globally. Mobile marketing and advertising is one of the fastest growing industries to date due to ubiquitous presence of smart phones worldwide. It is a further evolution of online advertising on a personalized device which is accessible round the clock. In the coming years, mobile advertising is expected to account for a a major share of the total advertising market. The industry is driven by increasing number of smart phone users globally, surging use of internet on mobile devices for convenience, entertainment, etc. and resilience shown in Asia-Pacific economy during tough times. The global mobile advertising market is pulled down due to technical challenges posed by fragmentation of the industry, customer opt-in requirements hindering marketing on mobile devices, etc. The service providers are going in for acquisitions and coming up with technologies to ad