Global Market Study on E-Prescribing: North America to Witness Highest Growth by 2019

Description - E-Prescribing: North America

Electronic prescribing or E-Prescribing (e-Rx) is electronic transmission of prescriptions from physician to pharmacists using computer and other mobile devices, such as cell phone and tablets. E-Prescribing system has replaced the phone, paper and fax based method of prescription. The system improves patient safety by reducing prescribing errors due to various reasons, such as illegible handwriting and ambiguous abbreviations. It also reduces healthcare costs over the paper based prescription systems. It permits the physician and other healthcare professionals to regenerate a new prescription, when any prescription error occurs during pharmacy operation.


The global E-Prescribing market is categorized based on various product type, components, delivery mode, usage mode and end users. The product type segmentation is further sub-segmented into integrated and stand-alone system. The component segment comprises software, hardware and services. The delivery mode segmentation is further sub-segmented into web-based, on-premise/licensed and cloud-based. The usage mode segmentation comprises PC-based and hand-held device. The end users segment is further sub-segmented into hospital and office-based physician.

In terms of geographic, Europe is the largest market for E-Prescribing system followed by North America and Asia. Europe has made significant progress in implementation of modern eHealth infrastructures as compared to other regions. Many eHealth projects in Europe are playing a vital role in the adoption of E-Prescribing system. For instance, the European Patient Smart Open Services (epSOS) is the primary eHealth project in Europe. It is funded by the European Commission and partners involved in the project. It focuses on the improvement of medical treatment of citizens by providing essential patient information in electronic format. E-Prescribing system is also one of the major parts of epSOS that provides electronic prescription services to healthcare professionals.

However, North America is the fastest growing region in the E-Prescribing market. Increased adoption of E-Prescribing system and improved healthcare infrastructure are the key drivers for the growth of the E-Prescribing market in the region.

In Asia, usage of E-Prescribing system is increasing due to medical infrastructure development and government initiative programs. Furthermore, hospitals in the region focus on adoption of healthcare IT. This supports the adoption of E-Prescribing system. Implementation of IT improves the effectiveness and efficiency of healthcare in Asia through reduced costs and improved healthcare services.


Globally, E-Prescribing system is gaining popularity as various government initiatives have promoted the usage of the system. Furthermore, improved quality of healthcare and reduced prescription errors are supporting the adoption of this technology. Additionally, advanced features of E-Prescribing system and improved healthcare infrastructure are the key driving factors for the growth of E-Prescribing market.

On the other hand, high cost of E-Prescribing system and lack of patient privacy and security impede growth of the E-Prescribing market. Lack of high-speed broadband facilities and IT professionals in rural areas are also some of the key restraints for the E-Prescribing market.

The report provides in-depth analysis and estimation of the E-Prescribing market from 2013 to 2019, considering 2013 as the base year for calculation. Additionally, data pertaining to current market dynamics including market drivers, restraints, trends and recent developments has been provided in the report.

Some of the major players operating in the E-Prescribing market are Henry Schein, Inc., Cerner Corporation, Allscripts, eClinicalWorks, DrFirst, Practice Fusion, Inc., Surescripts, HealthFusion, Inc., Emdeon and athenahealth, Inc.. These key market players have been profiled based on attributes such as company overview, recent developments, growth strategies, sustainability and financial overview.


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