Travel and Tourism in Italy to 2020
Description-
Inbound
tourism in Italy registered good growth in 2015, supported by the
Milano Expo, which attracted five million international visitors.
International arrivals are projected to grow at an average annual
rate of 3.3% over 20162020. Weak economic growth and a high
unemployment rate are expected to limit the growth of outbound
tourism and encourage the growth of domestic tourism.
Key
Findings
Italys
travel and tourism market continued to grow in 2015. Both domestic
and inbound tourism received a boost from Expo Milano, a universal
exposition (held in Milan from May 1 to October 31, 2015). According
to the study conducted by the regional chamber of commerce Monza and
Brianza Chamber of Commerce, as of August 2015, the Milan Expo
brought in 100 million (US$111.1 million) for the Italian economy.
The Expo attracted 16 million domestic tourists and five million
international visitors. This also had a positive effect on hotel
occupancy rates and RevPAR in Milan. Occupancy rate gained as much as
53.4% in August, 43.5% in September, and 36.5% in October. Inbound
trips totaled 50.8 million in 2015, up by 4.6%, while domestic trips
expanded by 3.6%. Furthermore, the depreciation of the Euro against
the US dollar resulted in strong growth of 14.4% in arrivals from the
US. Over the forecast period (20162020), inbound trips are projected
to grow at an average annual rate of 3.3% to reach 59.8 million by
2020. Domestic and outbound trips are projected to grow at a CAGR
of 2.1% and 2.9%,
respectively, over the forecast period
For
the luxury market in Europe, Chinese tourists are considered to be
high spenders compared to Italians, Russians, and Britons. In order
to make Chinese tourists feel safer following the terror attacks in
France and Brussels, Italy deployed some Chinese police officers
(wearing the same uniform that they wear in their home country) for
two weeks in May to patrol along with Italian officers on the streets
of Milan and Rome
According
to Mohamed Abdel Gabbar, head of Foreign Tourism at the Egyptian
Tourism Authority (ETA), there has been a drop of almost 90% in
Italians booking holidays to Egypt in 2016, compared to the summer
season of 2015. The killing of Mexican tourists in September 2015,
the downing of the Russian chartered passenger plane Metrojet Flight
9268, and the death of an Italian student, Guilio Regeni, on the
streets of Cairo were the main reasons for this steep downfall
Synopsis
Canadeans
report Travel and Tourism in Italy to 2020 provides detailed
information on the countrys tourism sector, analyzing market data and
providing insights. This report provides a better understanding of
tourism flows, expenditure, and the airline, hotel, car rental, and
travel intermediaries industries.
What
else does this report offer?
Historic
and forecast tourist volumes covering the entire Italian Travel &
Tourism sector
Detailed
analysis of tourist spending patterns for various categories, such as
accommodation, sightseeing entertainment, foodservice,
transportation, retail, travel intermediaries, and others
Analysis
of trips by purpose and mode of transport, and expenditure across
various categories including domestic, inbound, and outbound tourism,
with analysis using similar metrics
Analysis
of the airline, hotel, car rental, and travel intermediaries
industries by customer type leisure and business travelers
For
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