Baby Food in Portugal
Description-
The
market for Baby
Food
in Portugal has been suffering in recent years as a result of a sharp
decline in the number of births. Until 2005, cereals was the largest
sector in the Portuguese baby food market, but in 2006 it was
overtaken by wet meals, a trend subsequently maintained. As a result,
in 2015 the market divided in volume terms into 34.9% baby meals,
32.3% cereals, 32.1% baby milks, and 0.2% baby drinks and finger
foods. In value terms, however, wet meals and cereals rank well
behind infant formulae. In 2015 the market actually increased for the
first time since 2009, and this offers manufacturers some hope for
the future.
Key
Findings
The
market for baby food in Portugal has stalled in recent years, due
both to the very poor economic situation and to the low level of
births. Overall baby food consumption in 2015 is 18.4% less than in
2009.
In
2015, the largest section of the market was baby meals, with 34.9%.
Baby cereals have marginally moved ahead of baby milks, with volume
shares of 32.3% and 32.1% respectively.
In
2015, pharmacies accounted for less than 10% of baby food sales,
approximately half of their share in 2000. Food retailers now
represent the bulk of baby food sales, at over 90%, and their
strength in this market is steadily growing.
The
supply of baby food in Portugal is now in the hands of two major
manufacturers, Nestlé and Danone. Nestlé is in the lead with a
45.1% share of value and an even higher 50.7% of volume sales.
Synopsis
“Baby
Food in Portugal” is an analytical report by Canadean which
provides extensive and highly detailed current and future market
trends in the Portugal market.
What
else does this report offer?
Consumption
data based upon a unique combination of industry research, fieldwork,
market sizing work and our in-house expertise to offer extensive data
about the trends and dynamics affecting the industry.
Detailed
profile of the companies operating and new companies considering
entry in the industry along with their key focus product sectors.
Market
profile of the various product sectors with the key features &
developments, segmentation, per capita trends and the various
manufacturers & brands.
Overview
of baby food retailing with a mention of the major retailers in the
country along with the distribution channel.
Future
projections considering various trends which are likely to affect the
industry.
Reasons
To Buy
Evaluate
important changes in consumer behaviour and identify profitable
markets and areas for product innovation.
Analyse
current and forecast behaviour trends in each category to identify
the best opportunities to exploit.
Detailed
understanding of consumption by individual product categories in
order to align your sales and marketing efforts with the latest
trends in the market.
Investigates
which categories are performing the best and how this is changing
market dynamics.
Table
of Contents
1
Executive Summary
1.1.
Major Developments
1.2.
Market Segmentation
1.3.
Per Capita
1.4.
Distribution
1.5.
The Suppliers
1.6.
The Future
2
Background to the Market
2.1.
Births
2.1.1.
Live Birth Rates
2.1.2.
The Baby Population
2.2.
The Consumer
2.2.1.
Living Standards
2.2.2.
Eating Habits
2.3.
Socio-Demographic Trends
2.3.1.
Family Structure
2.3.2.
Live Births by Age of Mother
2.4.
Working Women
2.4.1.
Female Employment
2.4.2.
Maternity Legislation
2.5.
Breastfeeding Trends
For More Information Kindly Contact:
ResearchMoz
Mr. Nachiket Ghumare,
Tel: +1-518-621-2074,
USA-Canada Toll Free: 866-997-4948,
Email: sales@researchmoz.us,
Website: http://www.researchmoz.us
Mr. Nachiket Ghumare,
Tel: +1-518-621-2074,
USA-Canada Toll Free: 866-997-4948,
Email: sales@researchmoz.us,
Website: http://www.researchmoz.us
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