Description - Mobile Advertising (mAdvertising) Market Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide. Mobile advertising promises to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and wireless carriers alike. Currently in its early years, the market accounts for nearly $21 Billion in annual revenue. The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices. By the end of 2020, tablet based advertising campaigns alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 25% between 2014 and 2020. To Browse a Report Detail with TOC @ http
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Showing posts with the label Challenges
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Description - Wireless M2M & IoT Bible Despite its low ARPU, the wireless M2M market has become a key focus of many mobile network operators as their traditional voice and data markets become saturated. Likewise, government and regulatory initiatives such as the EU initiatives to have a smart meter penetration level of 80% by 2020 and the mandatory inclusion of automotive safety systems such as eCall in all new car models, have also helped to drive overall wireless M2M connections and revenue. By enabling network connectivity among physical objects, M2M has initiated the vision of the Internet of Things (IoT)a global network of sensors, equipment, appliances, computing devices, and other objects that can communicate in real time. This gives rise of a multitude of application possibilities including but not limited to location tracking, diagnostics, process automation, remote monitoring/control and even entertainment. Given the vast array of M2M and IoT applications, t
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Description- Big Data originally emerged as a term to describe datasets whose size is beyond the ability of traditional databases to capture, store, manage and analyze. However, the scope of the term has significantly expanded over the years. Big Data not only refers to the data itself but also a set of technologies that capture, store, manage and analyze large and variable collections of data to solve complex problems. Amid the proliferation of real time data from sources such as mobile devices, web, social media, sensors, log files and transactional applications, Big Data has found a host of vertical market applications, ranging from fraud detection to R&D. To Browse a Report Detail with TOC @ http://www.researchmoz.us/the-big-data-market-2014-2020-opportunities-challenges-strategies-industry-verticals-and-forecasts-report.html Despite challenges relating to privacy concerns and organizational resistance, Big Data investments continue to gain momentum th
The M2M Bible - Opportunities, Challenges, Strategies, Industry Verticals and Forecasts: 2013-2018
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Description - M2M Bible Despite its low ARPU, the wireless M2M market has become a key focus of many mobile network operators as their traditional voice and data markets become saturated. Likewise, government and regulatory initiatives such as the EU initiatives to have a smart meter penetration level of 80% by 2020 and the mandatory inclusion of automotive safety systems such as eCall in all new car models, have also helped to drive overall wireless M2M connections and revenue. Consequently we expect the wireless M2M market to account for nearly $136 billion in revenues by the end of 2018, following a CAGR of 23% during the five year period between 2013 and 2018. Eyeing this lucrative opportunity, vendors and service providers across the highly fragmented M2M value chain have become increasing innovative in their strategies and technology offerings which have given rise to a number of submarkets such as M2M Network Security, Connected Device Platforms (CDP) and M2M Applic